They are no longer responding to marketing content propagated by businesses and brands instead they are tapping into credible digital information to make informed buying choices. To be successful in an infinite digital market would require business decision makers to be armed with knowledge of the disruptive forces at play.īuyers on digital platforms are making consumption decisions in a radically different manner compared to physical marketplaces.
The unlimited, borderless, timeless and inclusive access that digital markets provide has altered power equations between buyers and sellers. Using insights from research studies around the world, it uncovers for its readers how the digital medium is rewriting the rules of business and marketing. Round the Clock pulls the covers off an ‘infinite 24×7 digital marketplace’ to reveal its transformational impact on business.
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